As a online store manager, I always think about this question: Why some of my product sales good, but others not. After research of the recent user data. I found something interesting. Users always not affected by the price or rate of the product. Or saying not only the  low price motivated the user to perchance.

Think as a user want to buy something online.

I want to buy a new keyboard online. “Groupon” is the hottest word recently, so I will try Groupon sites firstly. After a search in Groupon sites,  unfortunately there is not any keyboard in there list. Maybe there will be, but i can’t wait for that.

Then i put the words “keyboard” in Google, So many results. I have no time dive into it. So i tried again: “gaming keyboard”. It seems all results are for my purpose. Select one from them.

After reading the detail of gaming keyboards of different brand, different online stone. I will chose from there different gaming keyboards. They are in different price, different color, different brand.

Finally i chose a product in highest price, but with a brand recognized, and the detail listed on the stone seems good in quality.

From the above story we can find what is important during the buying process:

1. Conception: Users always affected by conception. After “Groupon” told by friends again and again. They may begin the process from Groupon but not the typical online stone.

2. Expectation: Users always has a expectation of the target product to buy. These expectation may be in different level, of different price. Not only the price affected him. They buy something  just for that meet the expectations. A higher price always show a better quality or more functional.

3. Short and hot keywords do not work. That must be a sequence of keywords meet the expectation.

4. Details and price of the product: These are the classics ones.