Google’s SEO Report Card aims to identify potential areas for improvement in Google’s product pages. If
implemented, these improvements could:
• help users find our pages more easily in search engines
• fix bugs that annoy visitors and hurt our pages’ performance in search engines
• serve as a good model for outside webmasters and companies
We reviewed the main pages of 100 different Google products across a number of common SEO topics. The
results are below, followed by a discussion of each topic.
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